Hold organic content
accountable to revenue
growth.
——————————— Our Content Marketing
methodology
We create content that tells a story that only you can
tell, with the data only you have – and the results speak
for themselves.
We create content that tells a story that only you can tell, with the data you have –
and the results speak for themselves.
We blend strategic, data-driven insights and innovative design to create unique brand content that drives bookings. At Directive, we’re a performance-based agency, so we don’t just care about rankings and driving brand equity – we are obsesses with driving revenue for our clients.
We take the Customer Generation approach to B2B content and SEO, building your content strategy around the motivations, buying signals, and research needs of your ICP.
Content marketing is a significant investment, so if your content doesn’t result in an increase in demo requests, your funnel getting filled with quality leads, or let’s face it – new customers, you’re doing it wrong.
Organic growth meets
storytelling and content
marketing.
——————————— OUR process & impact
The impact of our campaign concepts, production, strategic guidance and execution is unmatched, and we do it all without being reliant upon and key client dependencies. We have reframed how the B2B industry thinks about content and its impact on customer generation.
All this sounds great. But what does it actually look like?
-
Content that is aligned to your product roadmap
-
Content that is technically accurate and speaks with expertise and authority
across all disciplines -
Content that is unique and creative
-
Content that is designed to drive customer generation, not just rankings
We tackle the hardest parts of producing high-value B2B content that drives customer generation.
Sounds easier than done? Don’t underestimate us.
Here’s how we do it
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We remove roadblocks and bottlenecks through a process that isn’t reliant on client dependencies.
-
We only use industry-specific, micro-segmented, and specialized writers and editors that are deeply knowledgable about your ICP’s JTBD, challenges, hopes and dreams.
-
We produce content assets that build trust and engagement, not just to fill gaps in your marketing funnel (but we can do that, too).
We don’t produce useless marketing collateral. We create experience-driven, unique content assets that SMEs actually want to read and share.
We produce content that drives demos, not eye rolls.
sumo logic
38%
Increase of 4.3 million
impressions from Q3 to Q4
Sumo Logic partnered with Rexvier Digital to boost its market presence in sub-
industries like cloud security and cybersecurity. Rexvier Digital strategy focused on increasing brand awareness and organic traffic through targeted content, including
a comprehensive glossary for top-of-funnel audiences and application-based content for bottom-of-funnel buyers.
Rexvier Digital
Contact
Strategic Content Marketing
Solutions for Revenue
Excellenc
01
AIO + Content Strategy
for B2B
Elevate your growth trajectory with our Share of SERP, LTV:CAC financia modeling, and performance-driven content strategies.Optimize your pipeline and customer satisfaction through data-driven decisions. keeping in mind
that your lCP's search habits are evolving. Developing a revenue-focused strategy means also considering how the role of Al and LLMs impact content visibility and approach.
02
Content marketing that's ambitious about
revenue,not traffic
With Share of SERP and LTV:CAC financial modeling, we take
thefocus offof traffic and put it on the impact your content
is havingon pipeline and revenue.Why? Because
rankings andtraffic without revenue is just vanity,
03
Right-place, right-time performance content strategies
Align your content and AlO strategies with your ICP's Jobs-
to-be-Done at every stage of their buying journey,meeting
them when and where they are searching. We know producing
"just a blog post" isn't a strategy.
.webp)
04
Data insights that enable continuous
campaign improvement
We track the NSMs that represent progress toward your
revenue andorganic search goals, giving us the visibility
weneed to optimize theperformance of your content
strategy.
Supercharge your content marketing efforts
Content Marketing + CRO
Bundling these services together not only ensures that the content we produce is consistently evaluated for conversions, but also gives you unlimited access to a Performance Designer and monthly conversion campaign testing.
Full-funnel content
production, strategy,
implementation and
insights
Content Marketing +
MarketingOps
Struggling to track off-page conversions, get detailed
visibility into your CRM’s lead funnel and tie insights back
to your organic strategy or lifecycle marketing? Blending
our content marketing services with ongoing marketing
operations and CRM support gives you the full organic
picture your C-level team is craving.
